Crescent’s mission to develop men of character from boys of promise has always been important. 但在今天的动荡中, complex and constantly changing society, the need for men of character who can step up and positively influence our world has never been greater. This bold assertion is the basis of Crescent’s new advertising campaign, which rolled out earlier this month.
The new ads highlight three of twelve essential character traits underpinning our mission: courage, curiosity and positive leadership. Future ads will focus on other traits central to a Crescent education that differentiate our graduates as Men of Character.
Our modest media campaign coincides with the September to November application window for prospective families. Our ads run in newspaper and magazine private school supplements, on bus sides around the city, and hang by our Bayview Avenue entrance. 我们还创建了一个 新的说明书 and other support materials for our Enrolment team.
9月26日, one of two mural buses visited our campus, providing a fun photo opportunity for members of our rugby team to appear alongside our Courageous ad execution.